Brand strategy
Clarify your audience, positioning, priorities and tone before making visual decisions. A shared direction makes the design process more useful.
Studio 360 Design · Sun Valley, Idaho
Brand strategy, logo design and graphic design for businesses in Sun Valley, Ketchum, Hailey and beyond. We create a visual identity that connects who you are with the people you want to reach.
A new business, a fresh direction or a brand that has outgrown its original look. We help you decide what needs to change, then carry that direction across the places customers encounter your business.
Start with what matters
A brand is more than a logo. It is the relationship between your message, your visual choices and the experience people have with your business. We begin by understanding the audience and what makes the business worth choosing.
From there, we build a practical design system. The aim is consistency across your website, social content and print materials, with enough flexibility for each piece to do its own job.
How we can help
We define the deliverables together, so you know what’s included and what comes next.
Clarify your audience, positioning, priorities and tone before making visual decisions. A shared direction makes the design process more useful.
Primary logos, supporting marks and appropriate variations for the uses included in your project. We plan for both digital and print contexts.
A usable visual foundation, with guidance for keeping communication consistent as more people work with your brand.
Brochures, promotional materials, event collateral, advertisements and other pieces, scoped around the way your business communicates.
Distinctive illustrated elements that can add character to packaging, stationery, websites and campaigns. We discuss the style and applications first.
Invitations, menus, signage and coordinated details designed around the event. Print production requirements and costs are confirmed separately.
The way we work
We review the existing identity, your goals and where the design will be used. If something already works, we consider how to build on it.
We define concepts, feedback stages and deliverables in the proposal. You know which decisions are being made and when.
Final file formats, guidelines and production needs are agreed as part of the scope. The result should be practical to use, not just attractive in a presentation.
From our creative collection
A few visual examples from the Studio 360 collection. Explore the full portfolio for more of our work.
Connected services
Your project may connect with other parts of your marketing. We’ll help you decide which pieces belong together and which can wait.
A few useful answers
Not necessarily. Sometimes a refined logo, clearer typography or more consistent applications will solve the problem. We review the existing identity before recommending a full rebrand.
Yes. We can design new materials within an established identity or help identify where its guidelines need clarification.
Yes. Custom illustration, graphic design and wedding or event materials can be included. Printing, specialist production and licensing requirements are discussed in the proposal.
Yes. We can carry the visual direction and messaging into a new website or coordinate brand updates with an existing site.
The scope depends on research, deliverables, applications and revisions. We provide an estimate after discussing the work rather than quoting an unexplained package price.
Sarah, Sofi & the Studio 360 team
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